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Tuesday, February 25 • 1:45pm - 2:45pm
Refining Your Drinks Program Based on Global & Local Trends

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In this session, Scott and Matthew dive into exclusive On Premise data to reveal the essential drink trends across Europe and the US. Combining a variety of Nielsen CGA's unique research products, this session highlights key dynamics around concept supply, consumer drivers, the influence of bartenders as well as local POS sales and price performance.  Attendees will take away clear opportunities for further refining their drinks offering across the different parts of the US whilst having a much clearer understanding of trends yet to drift over from Europe.

avatar for Matthew Crompton

Matthew Crompton

Client Solutions Director, Nielsen CGA
Matthew Crompton is the Client Solutions Director for Nielsen CGA and is responsible for the implementation of Nielsen CGA’s on premise services in the US.  Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks becoming an expert in all things On Premise... Read More →
avatar for Scott Elliott

Scott Elliott

Senior Vice President, Nielsen
Combining the global reach of Nielsen, and the on premise expertise of CGA - the continued expansion of the Nielsen CGA partnership has brought a host of world-class on premise capabilities to the USA for the first time.Best in class proprietary datasets, combined with world-leading... Read More →

Tuesday February 25, 2020 1:45pm - 2:45pm PST
Salon F