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Wednesday, February 26 • 11:45am - 12:45pm
Leading by Styles: Unlocking Growth in the Beer Category

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Why is it better to have more styles of beer for your customers? Did you know that consumers who drink more styles are proven to drink more beer?  Join Sara as we explore the breadth of beer styles available and map them to the right consumer taste preferences and occasions.  Unlock growth for your beer category and uncover enormous trade up opportunities through the occasion based lead by Style view point.

Speakers
avatar for Sara Hillstrom

Sara Hillstrom

Senior Director of Category Development, Anheuser-Busch InBev
Sara Hillstrom is the head of Category Development at Anheuser Busch. She is a leading expert in the alcohol and beer industry and provides invaluable insights around how consumers’ needs are shifting and how shoppers are changing. Sara works closely with retailers to highlight... Read More →


Wednesday February 26, 2020 11:45am - 12:45pm PST
Salon F