VIBE Conference 2020: Full Schedule

11:45am PST

Making Use Of Secondary Ingredients

Finding additional uses for items already in your pantry is a winning strategy. Join David and Brian as they share and taste you through some ideas and strategies for making use of secondary ingredients whether it’s the secondary spirit or a secondary flavor. TASTING

Speakers

Brian Bell

CMO & VP Marketing & Merchandising, Abuelo’s

Brian Bell is a chain account operations and marketing specialist with over 28 years in the hospitality industry. Since 1999 Brian has been working for Abuelo’s Mexican Restaurants in various roles, from operations, product acquisition, product development, menu design, and marketing... Read More →

David Commer

President, Commer Beverage

David Commer is a chain account specialist with over 35 years of experience in the hospitality industry. Since 2001, Commer Beverage Consulting has provided independent and unbiased beverage services and strategies to numerous clients, including T.G.I. Friday’s, Red Lobster, Cheddar’s... Read More →

Wednesday February 26, 2020 11:45am - 12:45pm PST
Salon H

Workshops, Tasting

Target Audience Operators, Spirit Sponsors

11:45am PST

Refining Your Drinks Program Based On Global and Local Trends (REPEAT)

In this session, Scott and Matthew dive into exclusive On Premise data to reveal the essential drink trends across Europe and the US. Combining a variety of Nielsen CGA's unique research products, this session highlights key dynamics around concept supply, consumer drivers, the influence of bartenders as well as local POS sales and price performance. Attendees will take away clear opportunities for further refining their drinks offering across the different parts of the US whilst having a much clearer understanding of trends yet to drift over from Europe.

Speakers

Matthew Crompton

Client Solutions Director, Nielsen CGA

Matthew Crompton is the Client Solutions Director for Nielsen CGA and is responsible for the implementation of Nielsen CGA’s on premise services in the US. Since joining CGA Strategy in January 2010, Matthew has risen through the CGA ranks becoming an expert in all things On Premise... Read More →

Scott Elliott

Senior Vice President, Nielsen

Combining the global reach of Nielsen, and the on premise expertise of CGA - the continued expansion of the Nielsen CGA partnership has brought a host of world-class on premise capabilities to the USA for the first time.Best in class proprietary datasets, combined with world-leading... Read More →

Wednesday February 26, 2020 11:45am - 12:45pm PST
Ballrooms A-E

Workshops

Target Audience Operators, Spirit Sponsors