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Brandy Rand

IWSR Drinks Market Analysis
Chief Operating Officer, Americas
Brandy Rand is the Chief Operating Officer, Americas for the IWSR Drinks Market Analysis, the leading source of global beverage alcohol data and trends from across 157 countries, including market forecasts. As COO, Brandy oversees demand generation and strategy for North America, Canada and the Caribbean region.

Brandy joined the IWSR after 18 years of management experience in the beverage alcohol industry, with previous positions at Allied Domecq Spirits & Wines, William Grant & Sons, and Bacardi Limited. In these roles, she worked across multiple markets, covering brand commercial strategy, trade marketing, consumer engagement and product innovation. Brandy also ran her own consulting practice for many years, specializing in brand-building for media and consumer packaged goods, with clients such as Anheuser-Busch, Ritz Carlton, Beam Suntory and Bowers & Wilkins.

Brandy writes extensively about beverage alcohol in both national and trade publications. She sits on the advisory board of Vinexpo New York and is a frequent speaker at industry conferences. She holds a B.A. in anthropology from Tufts University and has done graduate studies at Harvard University.

My Speakers Sessions

Tuesday, February 25

1:45pm PST

Wednesday, February 26

10:15am PST